Archive for January, 2010

How’s the customer different in 2010?

January 27th, 2010

Top SecretAlmost a month into 2010 and it’s not top secret the nature and behavior of customers is shifting.

Granted, the change is only by degree and may not seem major. However, it’s an evolution destined to continue (increase?) throughout this year and probably the next.

If you’re committed to engaging your customers–not to mention engaging your employees– consider these factors and their effect [...]

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What makes yours the best company to work for?

January 26th, 2010

Now’s the time when Best Company to Work For (BCTWF) lists come out. I’ve included links to several of these lists below.

But before you go there, is yours a BCTWF? In your city, state, or your industry? If it is, what makes it so?

If it’s not, how about these questions to ask (and answer!) so next year you’ll be on that list, whether it’s one of the lists [...]

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Who says you’re no Google?!

January 22nd, 2010

GoogleFast Company recently reports about Google’s positive financial results in 2009. The primary “good news” figure is Google’s 4Q09 growth in gross revenue of 17% year over year.

Here’s what catches my eye: Google’s Traffic Acquisition Costs. This means that the portion of revenues Google shares with “partners”. That means the money spent having “partners” send traffic to Google. And that figure totaled [...]

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