The most requested area of information concerning employee engagement is how to. Respondents to my management survey in December 07 overwhelmingly want to know

• How to increase engagement
• How to sustain engagement
• How to engage personnel if/when enthusiasm wanes
• How to personalize it for each employee
• How to foster a culture of employee engagement
• and more right along these lines.

I offer you ways to build the CORE of your Employee Engagement Culture. Be sure that acronym and its components excite me so much you’ll see recommendations, suggestions, guest writers with an abundance of how-to in each area.

Communication: the responsibility to be present and prepared to share and receive communication continually. Whatever you call it, however you view it, communication is a must-do to build a true Employee Engagement Culture. Think of specific verbs: asking, answering, listening, updating, explaining, inviting. Find ways to plan specific communications in each of those and other modalities. Think of a monthly town meeting or a weekly e-mail news. Include an office walk-around in which you stop and "just talk with people" for 30 minutes (or 60 or 90 or whatever it takes) every week. Make communication a regularly planned action and it will be(come) a successful action that contributes to successful engagement.

Opportunity: the commitment to create, recognize, and endorse situations that give employees reason to engage. Kevin Costner demonstrated that if you "build it…they will come." You may not get 100% success, but you’ll certainly have more people engaged if you put the opportunity right in front of them. Consider projects and development incentives. Think of team competitions and publicly celebrated performance goals. How about forums in which people can demonstrate success and accomplishments? Keep in mind: one can engage to the job, personal/professional development, career, network, company, and community. Any and all of these benefit your organization.

Resources: the decision and design to make available resources that expedite an employee’s taking on engagement. When one cannot find the tools, information, instruction, assistance, equipment, time, or other resources, she might not get to hot about the assignment or project. Fear of failure combined with fear of the unknown can stop potential engagement dead in its tracks. Make the decision then commit to designing and making available for your people such resources as training and learning, coaching and mentoring, cross-department projects and efforts, championing and sponsoring, and much more. How about this: a "resource development team" whose members have ownership of identifying, locating, recommending resources?  You would have a steady source of resource recommendations/creation and a unique engagement opportunity for members of this team.

Encouragement: the freedom to support an individual’s and a team’s engagement with your enthusiasm. You can assume your folks will engage in their work, their job, your team, the company. Or you can seize every opportunity to encourage their engagement. Psychology says it is easier to inspire someone already moving thanks to just-experienced success than to motivate someone standing still. (Newton said it, too, in his s First Law of Motion). You may have to practice becoming a cheerleader. It’s worth it. The more you offer congratulations, host celebrations, hand out recognition and (deserved) praise, the more often you will have cause to. If it’s engagement you encourage, it’s engagement you will get.

Take it to the CORE.

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Tags: Communication, Employee Engagement, Encouragement, Management, Opportunity, Performance, Personnel, Resources