Another Rx for Business Engagement

Walgreens


Been to a Walgreens lately?  That's Walgreens, the chain of drug stores that sell just about anything in just about every town.

I learned of the following in Scott Hoesman's article from the September issue of Talent Management magazine. Walgreens became bigger and better to me:

Walgreens is building
new distribution centers.  These centers will employ hundreds of people
with disabilities. Walgreens also has other distribution centers. These
centers will increase their workforce of people with disabilities also.
Every job is open to people with disabilities.  This includes
management jobs.
(Source: Walgreens Outreach)

Hiring people with disabilities has long seemed an obstacle for a business to take on. But consider:

  • 22 million individuals with disabilities are labor-available.
  • That pool's unemployment rate is 50% (10x the national average!).
  • 60% of those unemployed are willing to work but face obstacles to being employed.

So why engage, at the business level, in recruiting individuals with disabilities? I offer these reasons:

  • Diversified workforces attract diversified customer bases.
    Workers with disabilities add diversity to your workforce. Individuals
    with disabilities comprise a buying power of $3 trillion. Quite a customer base.
  • Cost of accommodations to suit workers with disabilities averages $500 per, according to the US Job Accommodation Network.
  • The return on this personnel investment is positive: lower
    training costs, lower insurance costs, increased worker productivity.
    (Source: US JAN
  • Employees–both with and without disabilities–can be proud of
    their company's values, can engage in their company's engagement
    culture.

I like that last reason best. Whatever your business does, its engagement in more than just its business will

Define and demonstrate the culture that is your business core.

Whether you contribute to a charity, support a community effort, take a stand on a global issue, or recruit workers with disabilities, you can make that part of the culture that drives your business.

By engaging at the business level from the culture-base, you send a clear and positive message to

Customers and clients
Community and market
Competitors and suppliers
Employees and Candidates
Stakeholders

The Walgreens effort benefits many more than just the workers with disabilities.

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2 Comments »

  1. Tim,
    I love your writing and I think you make an excellent point that I don’t argue with at all. However, I do think you need to check your numbers.
    According to your numbers, there are 22M individuals with disabilities. If there are 300M people in the US, that’s around 7%. That number’s reasonable.
    Unfortunately, then there’s a reference to individuals with disabilities having buying power of $3T. That number is extremely suspect. The GDP for the US last year was about $13.2T. It is a stretch to believe that a group that makes up 7% of the population comprises 22% of the buying power. Especially if, by the numbers presented, 50% are unemployed.
    I’m not questioning the logic of what is presented, however the numbers cause painful concern.
    A devoted follower,
    Andy

    Comment by Andrew Meyer — October 16, 2008 @ 9:36 pm

  2. Andy
    Thanks for your keen and quick recognition of my error. I’m even glad my statistical weaknesses were revealed, giving me a chance to correct the error.
    Please see the subsequent posting: Oops! Co-Rx-Tion.
    Thanks again,
    Tim

    Comment by Tim Wright — October 17, 2008 @ 10:47 am

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