Keep "culture to engage" in everyone's mind.

Continuing our focus on culture to engage–a business culture that builds and maintains employee engagement–here are the next three tips:

Identify specific areas in which the “culture to engage” requires attention.
Make
your culture to engage a living element of your business process.
Determine areas of work in which specific attention is paid to employee
engagement: staffing (recruiting, testing, interviewing), new-hire
materials, performance management documents, for example.

Develop specific materials to market your business’s “culture to engage.”
How
effectively you communicate employee engagement determines how
successfully it is manifest. Appreciate internal marketing and
marketing materials–logo, letterhead, internal memo tag lines, e-mail
signatures, promotional products—that promote your culture to engage.

Keep your “culture to engage” in the front of employees’ and managers’ minds.
Make
“culture,” “engagement,” and similar subjects frequent items for
discussion. Expect managers to implement personal plans to talk the
culture, to invite employees’ questions and feedback regarding the
culture.

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Tags: business culture, Employee Engagement