
Email communication has become ubiquitous
Ride
with me again this week. We'll visit each component of the C.O.R.E. of
Engagement each day, M-Th. Then Friday you'll get a brief wrap-up.
Please feel free to add your thoughts in the comment box!
Communication: E-mail Delivery
This suggestion assumes that e-mail is ubiquitous in your company.
Develop the habit of sending a brief, engagement-focused e-mail to your people. That one statement says just about everything.
"Habit"
means you will do it regularly and you determine how regular is
comfortable for you. If you make it a chore or a task, you'll defeat
its (and your) purpose. Once you hit the momentum of a habit, your
people will expect the e-mail, even look forward to it. (That's a form
of engagement!)
"Brief" means whatever you can comfortably write
in less than 30 minutes. That includes editing time. "Brief" also means
your folks can read and even think about what you say in less than 15
minutes. (That keeps it attractive.)
"Engagement-focused" means
just about anything that strikes an engagement chord. That means you
can write about engaging topics, engaging situations, engaging
ideas…without ever using the word "engagement."
Rather than content topics, I will suggest areas you may wish to consider for this e-mail habit:
- The company
- The department
- The team
- The employees
- The customers
- The product/service
- The economy
And, PS, a little humor will go a long way.

