Vision moves employees.
All the talk in the world about employee engagement, performance improvement, talent excellence is just a hill of beans if the company is visionless.
Jim Collins and Jerry Porras made the case that was built to last. They said that a successful business needs an “envisioned future.” Employees want to know their leaders see a vision. Employees have to see something close to their leaders’ vision.
The practicality of the vision is of no concern. The viability doesn’t matter. The envisioned future is to get the company’s juices flowing. It is to stimulate all employees to action, to moving the company forward.
Does your business have an envisioned future?
Here are some “big name” examples:
The American Hospital Association: The AHA vision is of a society of healthy communities, where all individuals reach their highest potential for health.
McDonald’s: McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Southwest Airlines: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.
Heinz: The world’s premier food company, offering nutritious, superior tasting foods to people everywhere. Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.
Microsoft: A personal computer in every home running Microsoft software.
Does your business have an envisioned future? Really?
Tags: Employee Engagement, Leadership, performance improvement, vision
