A true compelling vision is instrumental to the success of a business. Virtually any successful company you know has created and maintained a vision that is dynamic, exciting, and been put to action by the entire workforce.
If that’s true (and it is) then engagement is instrumental to the vision…and to business success. Here are the three key ways engagement contributes to a true and compelling vision.
Leaders must engage in drafting the compelling vision. They must verbalize the business purpose and the core values that support that purpose. Such verbal teamwork–whether in a series of short, focused planning sessions or an off-site workshop with expert facilitation–takes energy, effort, and attention. That means roll-up-the-sleeves engagement by the company’s leaders.
Managers must engage in clearly understanding and “seeing” the Audacious Goal which the company targets. Also managers must share ownership of the vivid description of what the company and all its elements look like, sound like, feel like as they work to achieve that goal. To hold both goal and description in mind, managers must engage in continual conversation with leaders, with each other and with their reporting employees. It is such eye-opening engagement that makes and keeps the vision alive.
Team members (employees) must engage in actions that move the company vision-ward. They daily perform functions and assignments that reflect engagement. Participating in manager-led conversations, employees engage in understanding, even enhancing, company vision. Active, collaborative conversations allow team members to ask questions, hear answers, and sharpen their comprehension of the vision the company seeks. Employees’ engagement in vision-focusing brings the vision closer to fulfillment.
A company’s vision does not merely affect all members of the organization. A true, compelling vision that can generate the company’s immediate and long-term success fully engages every member of the team.