Tonight’s BCS game between the Texas Longhorns and the Alabama Crimson Tide offers crystal clear examples of  engagement.

Consider how these might fit your managers and employees through 2010:

Pride. Both teams’ players already feel pride from undefeated seasons and getting to the championship game, the ultimate opportunity for success. How does your business culture instill such pride? How do your managers convey the culture’s message?

Competition. Success in tonight’s game requires [...]